TULA wanted to expand upon their existing "Embrace Your Skin" tagline with a new awareness campaign.
When we considered the terrible things we say to ourselves, we realized we would never direct the same sentiments to the people we love. 

AdWeek: A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk

Director: Wren Sieber
DP: Julia Swain
Producers: Annmarie Stec, Evelyn Ng
Talent: Morgan Bryant, Lucy Bandoh, Valerie Laury, Harriet Dobin, Franny Reynoso, Cali Smith
Prod des: Rose Kennedy
Prop Assist: Lisa Saeboe
Wardrobe: Cub Garry
Wardrobe Assist: Kimberly Charles
HMU: @makeupby_flynn and Faith Frasheri
Production Coordinator: Stacey Brandon
AD: Jay Henry
AC: Max Batcheider
2nd AC: Calyn Heller
Gaffer: Joel Kingsbury
Key Grip: Mike Kim
BBE: Ace Buckley
BBG: Raphael Hernandez
Swing: Alex Ferrigno
Sound: Phillip Shipman
PA: Carlo Betia, Dante Fresse
Account Supervisor: Chris Queseda
Client: Tula
Agency: The Quirk Creative
Art Director: Armani Barron
Copywriter: Emily Draper
Edit: Ariel Utin